Part I. Social Media and the Enterprise

[this series, has in part, been resurrected from original posts from June 2009]

This is a leader post for a multi-part series featuring social media and the place of Enterprise 2.0 on the corporate landscape in the noughties and is completed just as we head into the next decade. It is a part of the “Blogging The Future, Now” series which will, in this instance, examine the dilemma that faced the proprietors of social software solutions. Social software being collaboration software, platforms and business tools aimed at productivity, marketing and brand growth. This social software has nothing to do with social responsibility; that is, as they say, a subject for another day. This series will discuss the battles and conflicts that were fought by social evangelists and how the survivors ultimately ended victorious. The title of this post has been stolen from a Jive Software video which is linked later in this post.

I was looking back at history and noticed that in the late noughties lots of rather clever individuals and their collectives (aka employers) were struggling to get social media embraced as a valid business tool. I wondered: if companies and evangelists were struggling to get something “social” embraced, then how on earth would they determine value or profit-ize social software?

So who ultimately survived, and more importantly, just how did they achieve it? An examination is what you have to look forward to:

Part II. Business is Social…again?
Brief examination of what social doesn’t mean in a business context.

Part III. Creating the Common Treasury
The promises of the Social E2.0

Part IV. Feeling Good About Being Social
Measuring success, one engaged user at a time.

Part V. Adopting and Adapting
Why are our targets and metrics so static?

Part VI. Social Domains
The domains, the boundaries of the Socialized E2.0 landscape

Part VII. Social and Enterprise Roles
Who’s your team?

Part VIII. Roles and their Skewed Dynamics
How the organization fits into the E2.0 world

Part IX Wrapping it Up.
Is social software really social or just a fabricated embellishment of an anti-social electronic universe? The conclusion, the winner, the survivors.

Enjoy, and please remember : Commenting is Not just for Losers, either.